The increase in market share is the result of howo truck for sale mechanism innovation in the past five years, the reward of technological innovation, and the manifestation of renewed momentum. All this stems from the two reforms that howo truck promoted in 2018 that overlapped and intertwined with each other.
On May 23, 2024, the launch conference of all-scenario products of new energy light trucks of China National Heavy Duty Truck Group Co., Ltd. (hereinafter referred to as "Sinotruk") was held in Shenzhen, the first batch of low-carbon pilot cities in the country.
At present, green environmental protection has become the main theme of economic development, and new energy has also become a new trend in the field of commercial vehicles. With the ability to meet the diverse needs of users in different scenarios, the new energy light trucks released by Howo truck for sale received a centralized subscription of 820 vehicles on site. Ten days ago, in Zhengzhou, Henan, howo's new energy light trucks signed a large market order of 1,700 vehicles at one time.
This is a microcosm of the surge in sales and market share of Sinotruk in recent years.
Sinotruk's predecessor was the Jinan Automobile Manufacturing Plant, which was founded in 1930 and is the cradle of China's heavy-duty automobile industry. For quite a long time, it has been the leader in the industry. Entering the 21st century, Sinotruk once developed slowly and was overtaken by its competitors, with sales ranking third in China. However, starting from 2018, how truck changed its leadership and reorganized, shifting gears and accelerating.
The times have given state-owned enterprises two major missions: mechanism innovation and momentum renewal. Howo truck for sale reform also revolves around two focuses: one is "people", by introducing market-oriented incentive mechanisms and competition mechanisms to stimulate people's entrepreneurial passion; the other is "products", through a large amount of scientific research investment and technological innovation, to enhance the market competitiveness of products.
Previously, howo truck for sale had always had a conservative mindset of "not willing to spend money" and dared not "burn money" in scientific and technological research and development. Tan Xuguang found that howo truck "R&D personnel have an average annual income of 142,000 yuan, and sales personnel have an average annual income of 144,000 yuan", which is far lower than its peers. "This is the main problem that currently affects the enthusiasm of China National Heavy Duty Truck Group's cadres, technicians and marketing teams."
Tan Xuguang worked as a technician for 10 years in his early years and knew the value of technology to the company. In the reform, Tan Xuguang first increased R&D investment by a large proportion.
According to statistics from the company, howo truck for sale R&D investment accounted for 2% in 2018 to 4.3%, and the R&D investment in 5 years was 15 billion yuan, which was the sum of the previous 15 years. The number of R&D personnel has nearly tripled from 1,102 in 2018 to 3,936, of which the number of master's students has increased from 790 to 2,760, and the number of doctoral students has increased from 9 to 83.